We have established a strong presence in the global market, particularly in the niche segment of small (50 per carat) to very small (up to 1000 per carat) diamonds. As part of our strategy, we strive to accommodate all customer requirements, ensuring a broad product offering. While most of our sales are driven by polished diamonds, we serve clients across Hong Kong and key international markets, including Belgium, Dubai, India, China, and beyond.

In a competitive global landscape with relatively few players, Surbhi Diam’s strength lies in our ability to source diamonds at highly competitive prices while maintaining exceptional customer service with meticulous attention to detail. Our long-standing focus on quality and service has helped us gain an advantage over many competitors. Additionally, we have consistently invested in advanced technologies, including state-of-the-art synthetic diamond detectors and precision diamond counting equipment. These technological upgrades, coupled with adherence to internationally recognized industry standards, give us a distinct competitive edge.

To ensure compliance with global ethical practices, we have established strict policies requiring local and international suppliers to confirm that none of their diamonds originate from conflict-financed regions. We are also a proud certified member of the Responsible Jewellery Council (RJC), a distinction held by only a few in the industry. This certification has become increasingly important, as many of the world’s leading watchmakers and jewelers now prioritize sourcing from RJC-certified suppliers.